The Design of Luxury

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It is widely acknowledged by now, that there is a discernible change in Indian consumer behaviour. Changing consumer habits are spurring demand for better packaging materials. More products are becoming affordable to a larger section of the population. More and more women are entering the corporate world and middle income families are rising up the income ladder. This overall economic growth has benefited the consumer goods market immensely. Many of the products that were considered luxury items a couple of years back are becoming items of daily consumption. This is vividly evident in the personal care and toiletries industry. ...cont´d

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