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With an estimated 75% of all retail products purchased on impulse and over 40,000 different lines in a supermarket outlet from which to choose, attention-grabbing packaging print is the crucial differentiator on-shelf and ways to achieve this will be emphasised at drupa 2012, reports Des King.

December 22, 2011 | By PSA Newsdesk

Research of consumer behavioural patterns in-store indicates that on average three out of every four items that end up in the shopping basket are impulse purchases made in about five seconds. Brand loyalty it seems can never be taken for granted. Whilst a number of factors including price offers and shelf placement may determine choice, there’s no disputing the pulling power of text and graphics in capturing hearts and minds, nor their capability to fulfil a variety of different functions. ...cont´d

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