Glass packaging — natural, versatile, relevant

The Old and the Beautiful

No other packaging material makes brands shine quite like glass or has such a rich heritage and a high quality perception amongst consumers. Yet, glass is also the material of choice for the future with its natural purity, its environmental credentials and its increasing ability to innovate. Long lasting, taint free and 100 per cent recyclable, glass has unequalled appeal to both consumers and manufacturers, writes Deepak Manchanda.

August 15, 2008

Pop artist Andy Warhol described it as the “design icon of the decade”. The Coca Cola bottle is probably the most easily recognised packs in the world. The smooth feminine lines of the bottle were first conceived in 1916. Coca Cola, the product, as well as its pack, was being widely imitated. The simple brief to the designers was, “design a pack that a person could recognize even in the dark, or even if it is broken.” ...cont´d

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