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Small is beautiful
The Packs of Small Things
Who wouldn’t have noticed the strings of sachets hung conspicuously at shop fronts – traditional or modern, big or small? Everything, from shampoos and creams to snacks and soft-drinks and mints, is up for “impulse buying” at the check-out counters, writes Deepak Manchanda.
November 12, 2008
The “chhota” pack is such a successful marketing mantra that it can now even be seen to have entered other realms — such as sports programming, for example. (Twenty20 cricket, packaged in a small fram e of 20 overs, versus the traditional 50-overs game, attracted a tidal wave of viewership, opening up massive new markets for broadcasters and advertisers.) ...cont´d
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Packaging South Asia Magazine
Issue : Volume 6, Issue 4
PackagingSouthAsia.com is the online version of Packaging South Asia, in print as a monthly trade magazine since the beginning of 2007.
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