Towards an international language of packaging

The Phraseology of Modern Packs

August 03, 2011 | By Deepak Manchanda

Throughout the ages, mankind has attempted to communicate by the use of visual language. The seals of the Harrappa and Mohenjodaro civilizations chronicled the lives of the people of their times. The ancient Egyptians invented hieroglyphic inscriptions to leave a timeless stamp of their rule on mankind. Chinese and Japanese pictorial texts attempted to communicate wordlessly across largely peasant populations. Royal writ and authority were sought to be asserted by the use of heraldry and crests on flags and coins in medieval times. There has always been a continuous search for a ‘wordless language.’ ...cont´d

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