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India’s Packaging Innovation
The Price Point Pack
The PPP is a unique packaging and marketing innovation that went totally against conventional wisdom. The local consumer product and flexible packaging companies were pioneers in this radically different approach and immensely successful pathbreaking concept.
January 04, 2007 | By S Chidambar
A Price Point Pack (PPP) is essentially a retail package that is targeted at being sold for a specific retail price as against being designed to contain a standard weight or volume of product or a given number of product units.
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Packaging South Asia Magazine
Issue : Volume 6, Issue 4
PackagingSouthAsia.com is the online version of Packaging South Asia, in print as a monthly trade magazine since the beginning of 2007.
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