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January 28, 2009 | By S Chidambar
Tropicana, the juice drinks division of PepsiCo, have launched a new redesigned package for their Pure Premium Orange Juice brand as part of a new marketing and advertising campaign. The old logo and carton design which featured the image of a straw inserted into an orange has been replaced by a tall glass filled with Tropicana and the carton incorporates an orange-coloured twist cap shaped like a halved orange.
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Issue : Volume 6. Issue 01. January 2012
PackagingSouthAsia.com is the online version of Packaging South Asia, in print as a monthly trade magazine since the beginning of 2007.
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