Understanding Sustainable Packaging

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Unfortunately, a lot of incorrect notions still abound, helped in no small measure by many different reports and claims or counter-claims published by a wide variety of people or organisations, each with different axes to grind, all intent on saying, a la Jack Horner, “what a good boy I am”. Everybody but everybody is bursting his guts to announce how good and responsible a corporate citizen and “green” he is and how many barrels of oil he’s saved or how many cars he’s taken off the road. Many of these claims are misleading or exaggerated. A lot of confusion certainly exists on what really constitutes sustainability in packaging. This write-up is an attempt to explain the basics involved though it must be admitted that the whole mélange of issues is aggravatingly complex and beset with contradictions and conflicts of interest between different fundamental objectives. ...cont´d

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