Inputs from a solutions provider

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Constant innovation is required to keep up with evolving customer tastes. Major brands now more frequently change packaging including graphics, because of the structure and demands of the modern retail trade. For an end-to-end packaging solutions provider like Kris Flexipack which deals with both primary and secondary packaging, a number of things that have to be kept in mind when designing packaging. These include (a) the shelf life expectation of the customer; (b) the customer’s convenience in using the pack; (c) the impact of the material on the product that is inside — this is particularly so for the pharmaceutical and food industry; (d) the time taken in transit. This depends on the distance that the product has to travel. Primary and secondary packaging must withstand logistic loads. And finally, (e) the shelf appeal. The product must be attractive and eye-catching from a distance.
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